Enthusiastic cyclists and walkers formed a group in 2008 to campaign for a safer and more pleasant route linking local villages – the Three Rivers Association. With a history of gaining support from key partners and support organisations, nowadays the Association is a credible body making real progress. Persistent campaigning, good relationship-building and partnership working are the hallmarks of the Association.
Like many organisations, the core of the group is small and so new people are always welcome to join in and boost the campaign effort.
Where is it heading now?
Construction of Phase 1 Hoveton to Horning is scheduled to start in early January. The route will start at Hoveton and Wroxham Station and will have a spur up the Stalham Road to enable pupils to access Broadland High School from the back of the school. The route follows the road to Horning and includes a crossing to St John’s Primary School. Phase 1 finishes at Lower Street Horning.
Where did it all start?
Encouraged by an Active Travel project run by the North Norfolk District Council, which recognised the potential of the Three Rivers Way and promised initial support for the campaign, the Association was established. Support has been given readily by local residents, businesses and organisations and funding has been gained from several agencies. The community approach and professionalism of the campaign was recognised locally when the Association achieved support from Inspire East, and national recognition followed with an award in 2010 from the Sheila McKechnie Foundation.
Three Rivers Way Committee
Chairman Peter Howe, Secretary Anita Turpin and Treasurer Andy Whittle. Supported by District Councillor Barbara McGoun, County Councillor Allison Bradnock. and Norman Lamb MP.